Track Record
Case Studies
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Kellogg & Field of Dreams
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Tri-Line Sports created a strategic partnership for International rugby player Rob Kearney with Kelloggs Ireland with dual purpose. To increase awareness of their snack bar and to re launch “Nutrigrain” adding on to their partnership with the IRFU, combining an above and below the line strategy and including a TV advert for national TV.
Following on from this Rob also fronted their Field of Dreams Campaign, by acting as brand ambassador to a national campaign to win a 100k prize of a facilities upgrade. The campaign received over 700k votes and won best ad in November 2010
"Kellogg has enjoyed a great working relationship with Tri-Line and Line-Up over the past few years, offering us fantasic access to top rugby players. The flexibility and can-do attitude that they demonstrate makes it an absolute pleasure to work with them." Louise Sullivan, Corporate Communcations Manager, Kellogg Ireland.
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Failte Ireland
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Line Up was asked by Failte Ireland to deliver a workshop on event sponsorship to the owners of the large Festivals and Events in the South East. The goal was to improve the quality of events and festivals in Waterford City through a more commercially focussed approach
The participants included Waterford City (Tall Ships 2011), Imagine Arts Festival, Harvest Food Festival and Kilkenny Rythym and Blues. Line Up delivered a one day workshop that helped the particpants understand what makes a sponsorship commercially attractive/viable and to identify the key decision factors employed by sponsorship managers
The tangible output from the workshop was a one page checklist, which could be used by any event/festival organizer. Feedback from the organizers and attendees was that they left with a genuine understanding of what they could reasonably plan for in terms of sponsorship revenue, what their expectations should be, what the expectations of sponsors will be and what steps are in the process of finding an appropriate sponsor and securing a deal.
"We found Maeve Buckley's approach excellent in terms of offering training to Festivals in the South East, the combination of strategy and practical examples and work documents proved a very useful approach for the participants." Declan Murphy Failte Ireland
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Dun Laoghaire Rathdown County Council
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Line Up won the tender to deliver two cultural programmes for Dun Laoghaire Rathdown County Council in 2010 – the Summer of Heritage 2010 programme (a series of tours and performances at heritage sites around the county) and the Mountains to Sea dlr Book Festival 2010. The goal was to deliver quality cultural programmes, while being cost-effective, and improving attendance year on year.
Line Up managed all of the event management and promotion of both events, from production, staffing, audiovisual, through to the development of the creative executions, pr, social media and communication campaigns.
Attendance at Summer of Heritage was up almost 50% year on year, while capacity at Mountains to Sea was at over 80%. High media visibility was delivered for both events, while both the client and the audience at the events were very happy with the output.
Tim Carey - DLRCC Heritage Officer
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Optimum Nutrition - Sponsorship portfolio
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Line Up Sports, Media Entertainment, formally Tri-Line Sports Solutions have acted as strategic marketing consultants for Optimum Nutrition for the past number of years, assisting their sales and marketing team to activate their existing sponsorships of Leinster and Ulster Rugby as well as explore new partnerships and advise the brand and other agencies on the integration of sports properties in the marketing mix.
Optimum Nutrition is owned by Glanbia and also sponsor the Tipperary Hurling Team, Leinster Rugby, Ulster Rugby, Scottish Rugby Union and Newcastle Falcons.
John Mason
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